After supporting a visual rebrand for the company, I led the end-to-end visual development of a global, multi-channel marketing campaign following the new visual brand guidelines. The campaign was for the launch of Shockwave E8, a medical device product by Shockwave Medical. The campaign spanned digital display, print, social media, and email marketing, and was executed across multiple countries in coordinated waves. I designed a cohesive visual system with assets tailored to each channel while maintaining a unified brand voice and aesthetic throughout. The project required balancing regulatory considerations inherent to medical device marketing with compelling, audience-forward creative — resulting in a launch campaign that was visually impactful while staying compliant.