Ike Jime Federation

The Ike Jime Federation is an MD-based organization that focuses on fishing education — they teach Japanese slaughter and storage techniques to fishermen in order to ensure a sushi-grade product, and sell the tools necessary for those techniques. The organization first approached me with an outdated website and logo. We did a complete brand refresh, including strategic and visual branding. For the visual brand, we established new colors, fonts, and a new logo, as well as a new website. Once we established the visual brand, we moved on to packaging. My goal was to create a visually recognizable system for their existing system of circuit breaker tools, and tie the different packaging together in a cohesive brand. In addition to the design, I also sourced and communicated with the packaging vendor.